More:
- Xbox head of consumer products John Friend revealed that Halo has raked in over $1.8 billion in consumer spending on merchandising and licensed products alone, excluding video games entirely.
- Elsewhere in the piece, John Friend confirmed that Microsoft is planning some sort of 25th anniversary event for Xbox and Halo, which share a birthday.
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"We’re building plans for the 25th anniversary of Halo and Xbox," Microsoft confirms in a new interview. "We have such a rich heritage, you have to celebrate that."
A big Microsoft milestone is coming up for its gaming division.
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