Official CD Projekt wants to be more careful about marketing after, you know, everything that happened with Cyberpunk 2077

[Sphinx]

The studio "learned a lot of good practices from that experience: so announce the date when you're like really, really sure of it. And now I think we have much better tools to be sure of that date, which we - on a smaller scale - proved to ourselves with Phantom Liberty." While that campaign lasted around six months, given it was only an expansion, Nowakowski added that "for a new game, we would still expect a slightly longer - but not two-year - lasting campaign."

He continued

For example, he continued, "If I ask you, what do you know about The Witcher 4? The answer is not much, probably - yes, there's theories and so on. But there's nothing really specific. So we want to drop the crumbs here and there so that people - and the media as well - can, you know, pick up on it and try to figure out what it is we're trying to say this time. So that [is something] we can start doing a little bit earlier." That would involve aspects such as "having some video assets, or something to whet the appetite of the fans - not even to create the hype so much," he said, as to simply get the early conversations flowing.

Another note on platforms, too: another thing the studio took from the mistakes of Cyberpunk 2077 was what Nowakowski described as "the focus on the target platform" during marketing from the off. "I think what put us into a lot of trouble is how late we started with PS4 and the Xbox [One] back in the day, and we don't ever want to be in that same spot again."

Technical ambition, optimism, and timeframes: what we learned about The Witcher 4 from speaking to CD Projekt Red

In more than a year of conversations with CD Projekt, Eurogamer has picked up a few hints at what we can expect for The Witcher 4 and its reveal.

www.eurogamer.net

 

[Bring Fire]

I dunno, there will still be people hoping for a perfect imaginary game according to their heads and will flame CDPR for not creating the perfect replacement for their lives.

 

[inbulbus_]

...and then they start teasing a game before the production even started. I''ll tell you all they havent learnt shit and will do the same mistake again

 

[Bernard]

...and then they start teasing a game before the production even started. I''ll tell you all they havent learnt shit and will do the same mistake again

 

[Bob]

I will pick up on fully released game, thank you very much.