According to the report, there is “hope” within the video game industry that publisher Take-Two will use the unprecedented excitement around GTA 6 in order to bump up the default price of the game to $100.
It’s believed that if Take-Two took this step with GTA 6, a game that will sell incredibly well regardless of the price, then others could follow suit, and potentially aid in recovering spiraling development costs.
GTA publisher Take-Two was one of the first to raise the price of games from $60 to $70 in 2020, using the transition to the next generation of consoles as an excuse. While it is likely that GTA 6 will be released with a $100 version as part of a line-up of various special editions, it’s currently expected that the standard case game will be $70.

There is ‘hope’ that GTA 6 will cost as much as $100, says analyst | VGC
A video game industry analyst has said that there is “hope,” in the games industry that GTA 6 could cost up to $100 so that other companies could raise their default prices as well.
